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What is a community for an online business?

A Playful Day

When A Playful Day launched her Love your blog challenge we got really enthusiastic. Then we ended up thinking about her choice of theme. “Community”. There was still a long time until the 6th of April and we thought about it some more. What sort of interesting angel could we put on it? How could we make this blog post incredibly interesting? And then it was the 6th of April. We had been thinking about all sorts of angles for this post about community and didn’t realise we have our very own community right here. We didn’t have to do lots of research or look far and beyond for community inspiration for this blog. You are our community. All the inspiration we could possibly need. And even though you are right here, you are also far and beyond at the same time. And that is what is so awesome about the Purl Alpaca Designs’ community.

We have never really made a definiteive list of all our mini communities, so without further ado;
here is our blog contribution.

The ultimate list of Purl Alpaca Designs online communities!

1. Twitter

Purl Alpaca Designs on Twitter

Twitter is our biggest online community. We love how instant Twitter is and we use it a lot when we are out traveling to post images of our journey, the inside of exhibition halls and most of all; the beautiful knitwear you all come to show us! If you would like instant updates on what we are doing, this is the place to be. This is also the quickest place to get a reply to your questions, whether they are knitting related or just general things you are wondering about.

2. Facebook


Facebook is where we make sure we keep you up to date on all the important things we do! You’ll get more in depth posts, more images and more info about competitions and happenings.
Facebook is also great for sharing your images of what you have made. Everyone on the Facebook group love seeing your photos and they always get lots of likes and comments. It is also a great place for keeping conversations, whether it is between us and you or between yourselves. It’s a lovely community and definitely our fastest growing one!

3. Ravelry

Ravelry group for Purl Alpaca Designs

Our Ravelry group is small but thriving! It is lovely to see the fantastic projects everyone post on Ravelry. If you are new to Ravelry, it is an online community for knitters where you can share your own projects, look at other peoples work and browse for patterns for your next project. There are lots of different groups and we have one too! You can also share your blog posts when you write about the Purl Alpaca Designs’ garment you have just completed.

4. Pinterest

Pinterest profile for Purl Alpaca Designs

Now for a purely visual community. Pinterest is Kari-Helene’s favourite and she spends far too much time looking at images of knitted stuff and fashion and sometimes gets completely distracted and ends up just looking at images of food and flowers and kittens and…. Aaaanyway, if you feel like getting a bit distracted too, Pinterest is the place to do it. You can also have a look at what is inspiring Kari-Helene when working on the newest collections and see images from workshops and the alpaca fields.

5. Our mailing list! 

Purl Alpaca Designs Mailing list

Now, I know I said Twitter is the biggest online community, but I lied! Our mailing list is maybe not instantly thought of as a community, but whilst writing this blog post I realised that it really is! It is the biggest community group we have with over 2000 subscribers and it is such an active group as well. We might not always get direct replies to our mailouts, but we always notice how much you interact with the posts we send out and the links we put up. It is amazing to see you all enjoy what we send you and we love all the different ways you interact with us as a result! Would you like to join our mailing list and join the Purl Alpaca Designs community? We hope so! There is a box on our home page where you can enter your email and voila – you are a part of it all!

To sum this all up, we are so grateful for the wonderful community we have around us. You are an invaluable part of our business and we love sharing it with you!

Take care,

Tracy and Kari-Helene xxx

Leave a comment


  1. Claire: April 8, 2015 9:26 am

    That's a huge and thriving community, thanks for sharing what community means to a business

  2. yarnful.com: April 8, 2015 12:00 pm

    Interesting to hear about the community side of a business and how each community has a slightly different function.

  3. Purl Alpaca Designs: April 9, 2015 12:09 pm

    Thank you! This blog made me really think about our community in a different way and it's made everyone feel so much closer in a way! Does that sound a bit strange?

  4. Purl Alpaca Designs: April 9, 2015 12:11 pm

    Thank you for commenting and I'm glad you found it interesting. I sometimes forget that what to me is my everyday isn't as familiar to other people! You get so lost in your own bubble sometimes and blogging is a great way of connecting with your community!

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